Data Analytics for Tire Finished Goods Inventory & Production Planning
Determining target finished-goods inventory levels at Brisa/Bridgestone, a tire manufacturer.
MSc thesis supervised by Assist. Prof. Dr. Murat Kaya. thesis slides code
The setup
Scale
- ~11M tires produced in 2020
- 2 production facilities
- ~1,800 SKUs
- 3 sales channels
- Automotive OEMs
- 1,300+ domestic sales points (RL)
- Exports to 87 countries
Planning setting
- High capacity utilization
- Production constrained by mold availability
- Large batches preferred for complex products
- Inventory investment monitored closely
- Backorders possible only in the RL channel
Planning needs
- Decide when and how much to produce each SKU
- Prioritize SKUs when production opportunities arise
Objectives
- Minimize finished-goods inventory
- Increase product availability
- Minimize production changeovers
We addressed these objectives through three stock cases.
- 01Safety stockProtect against order fluctuations in the OEM channel.
- 02Prebuild stockBuild inventory before high-order months for high-volume products.
- 03Cycle stockReduce production setups for strategic-mix products.
Where our work fits
Output: a prioritized list of SKUs that fall into each of the three stock cases, together with their target weekly-cover values.
The list goes to planners for review before it reaches aggregate production planning, which is what makes it decision support rather than a model output.
01Safety stock
OEM channel
- Automotive manufacturers operating just-in-time
- High product availability required
- Orders updated frequently
Fixed vs dynamic TWCV
Inventory is set according to Target Weekly Cover Value (TWCV), the number of weeks for which inventory should cover forecasted demand.
- Current approach: Keep inventory to cover the 2.5 weeks’
forecast.
- That is, TWCV = 2.5 for all OEM SKUs.
- Our approach: Customized and dynamic TWCV
- product-dependent (between 2–5 weeks)
- time-dependent (modified over months based on forecasts)
- Production decision if Current Weekly Cover Value (CWCV) < TWCV
- Production may not start immediately due to constraints.
Capacity Utilization (CU) Definition
For each month t in the horizon, Capacity Utilization (CU) is
CUt = Forecastt / ProductionCapacityt
| Capacity Utilization | Required production weeks | Assigned TWCV |
|---|---|---|
| 0 ≤ CU ≤ 0.25 | At most one-week | 2 |
| 0.25 < CU ≤ 0.50 | At most two-weeks | 3 |
| 0.50 < CU ≤ 0.75 | At most three-weeks | 4 |
| CU > 0.75 | At most four-weeks | 5 |
TWCV Assignment Algorithm
Data: Capacity Utilization: Forecast / Prod. Capacity
Result: Targeted Weekly Cover Value for the t months
initialization: t = 1; weight W such that 0 ≤ W ≤ 1
while length of decision horizon ≥ t do
if length of decision horizon − t ≥ 3 then
C_t = W × max{CU_t, CU_{t+1}} + (1 − W) × max{CU_{t+2}, CU_{t+3}}
else if length of decision horizon − t = 2 then
C_t = W × max{CU_t, CU_{t+1}} + (1 − W) × CU_{t+2}
else if length of decision horizon − t = 1 then
C_t = W × CU_t + (1 − W) × CU_{t+1}
else
C_t = CU_t
end
if 0 ≤ C_t ≤ 0.25 then
TWCV_t = 2
else if 0.25 < C_t ≤ 0.50 then
TWCV_t = 3
else if 0.50 < C_t ≤ 0.75 then
TWCV_t = 4
else
TWCV_t = 5
end
update t = t + 1
end
W used for smoothing of TWCV values between consecutive months
Dynamic TWCV for a sample SKU
The proposed target changes over time, while the current approach remains fixed at 2.5 weeks.
Estimated inventory impact across SKUs
Based on November 2021 inventory levels, the counterfactual estimate is ~6% lower total inventory.
02Prebuild stock
Which products should be prebuilt before peak demand?
Seasonal Demand
Three alternatives to meet peak demand
01 Pre-build inventory
Produce earlier and hold inventory.
Inventory cost and risk.
02 Produce during peak months
Meet demand during the season.
Limited by SKU-based mold capacity and overall capacity.
03 Backorder
Fulfill demand later.
Dealer dissatisfaction and order cancellations.
To identify which products should be prebuilt before peak demand, we defined four product dimensions.
Product dimensions
| Dimension | Definition | Weight |
|---|---|---|
| Annual sales | annual sales volume | 16.1% |
| Seasonality | proportion of orders in the top two months | 6.0% |
| Capacity insufficiency | peak-month demand / peak-month production capacity | 48.5% |
| Backorder tendency | largest quarterly order-sales gap relative to annual sales | 29.4% |
Scores were normalized to [0,1], and weights were determined through an AHP study with Brisa managers.
Prebuild Priority Score
The four normalized dimensions are combined into the weighted Prebuild Priority Score.
PPSi = 0.161Ai + 0.060Si + 0.485Ci + 0.294Bi
where Ai, Si, Ci, and Bi are normalized dimension scores.
Example SKU Profiles
Different dimension scores can lead to similar Prebuild Priority Scores.
Other approaches we tested
- Hierarchical clustering: 4 dimensions, weighted Euclidean distance
- k-means: 3 weighted dimensions, with seasonality as a filter
- Fuzzy c-means: 2 dimensions, with soft cluster membership
- Decision tree: assign newly launched SKUs to existing classes
For segmentation variants, diagnostics, and classifier details, see the thesis or slides.
03Cycle stock
Strategic-mix products
- High gross margin (think Ferrari tires :) )
- High strategic importance
- Relatively low sales volume
- Mostly large-size tires
The trade-off
The challenge was finding the right balance between availability, production changeovers, and inventory cost.
Dimensions
| Dimension | Definition | Weight |
|---|---|---|
| Strategic priority | manager-assessed importance of the product | 25% |
| Production complexity | production setup cost/time, approximated using rim size | 12.5% |
| Gross margin | product profitability | 12.5% |
| Inventory turnover | sales relative to average inventory, indicating unsold-stock risk | 50% |
Dimension scores were normalized to [0,1].
Cycle Stock Priority Score
The four normalized dimensions are combined into the weighted Cycle Stock Priority Score.
CSPSi = 0.25Si + 0.125Pi + 0.125Gi + 0.50Ii
where Si, Pi, Gi, and Ii are the normalized dimension scores.
Discussion & Conclusions
Status in 2022: Being implemented by the Analytics department of the company.
Other questions that our study sheds light on
- For which SKUs should the company purchase more molds and increase production capacity?
- For which SKUs should preorder incentives to dealers be increased or decreased?
- Which SKUs should be promoted in sales channels at certain times of the year, based on their weekly-cover inventory levels?
Other potential product dimensions for segmentation
- Forecast accuracy
- Product substitutability
- Lifecycle stage
- Supply risk